Octane Leads is a very robust and customizable platform for capturing customers that are abandoning your website. We offer many settings and configurations to serve all industries. We have worked with a wide variety of industries: car dealerships, boat and motorcycle dealers, doctors, dentists, real estate, bail bondsmen, chiropractors, home remodeling contractors, and pest control. If you have ideas for custom offers, settings, or configurations to work with your current marketing mix, we can do it!
Presentation Modes
Using the power of the Campaigns feature, you can decide how your offers should present to users. You can choose to have your offer present on as a popunder/popup combination, popunder only, Exit-Intent popup, or mobile popup. A single campaign can present through one or all of your preferred presentation modes. This would allow you to have separate offers on desktop devices vs. mobile devices. You can also use these features to integrate smoothly with other offers that may popup or show on your website (not bombard users). Offers can have delayed load or minimum page loads before presenting.
Campaigns
Ever wanted to create different offers based on the page the customer is visiting? Based on the content of the page, you can create offers and incentives that display based on what you decide. Create campaigns for special events or promotions (ex: Memorial Day or Black Friday). If you have multiple websites for the same business, you can also run different or the same campaigns within your one account. You can create separate campaign landing page forms specific to Facebook or Google ad campaigns.
A/B Campaign Testing
Not sure what offer or presentation mode will work best for your campaign offer? No problem. We can test each campaign globally across your users and provide the results of which campaign converts the most customers abandoning your website.
Escalating and Rotating Campaigns
Change your offers and presentation modes based on how many times a customer has browsed your website. You could use this feature to increase your initial offers for customers who have not yet interacted. You can change the offer type and/or presentation mode of your offer if the customer has not yet converted. The possibilities are endless!
Geo Targeting and Conquesting
Using IP addresses, we can show targeted offers to your customers based on their designated city, state, or country. It can also be used in reverse to only allow offers to show to those accessing your website outside of your Primary Marketing Area (think out-of-state). You can provide an exclusive offer to users located in your competitor’s backyard! Ask us about upgrading your account with this feature.
Smarter Conversion Psychology
Octane Leads uses proven techniques to improve conversion rates beyond what simple popup forms can do. Getting more customers to give up their valuable contact information is no easy task. Using techniques such as multi-step question forms with micro-commitments, capturing abandoned lead forms, 2-stage incentives with self-scheduled appointments, reward certificates, behavior triggers, and purchase intent, we capture more customer leads from your existing traffic. These customers are leaving your website without interacting with other lead conversion sources.
Custom Offers
If you can think of it, we can do it. Ranging from standard discounts, to offers without set discounts, gift cards, freebies, or whatever your company uses to entice customers, we can promote it. You can align your offers closer to what manufacturers are currently promoting. Disclaimers and offer requirements are also possible.
Graphics
Have some ideas on how to change the look? You can change wording, colors, backgrounds, sizes, or just about anything. Just provide us with mockups or examples and we’ll work with you to implement them. Custom logos or offers can be worked in to the design. You can also customize offer confirmation emails your customers receive. If you have a marketing or graphics agency, we’d love to work with them to customize your look to match your existing marketing strategy!
Input Fields
Want to collect different data than the standard questions? Users can respond to custom questions or inputs you come up with.
Group and Multi-Location Support
Do you have a single website that hosts your company information for multiple location? Your Octane Leads offer can be customized to send your leads directly to the business location your customer selects.
Special Events and Expiring Offers
Do you have a month-long or weekend event that needs to expire automatically? Your campaign can expire automatically on the date you choose and go back to regular advertising messages. Customer certificates can expire and blocked from being accessed in the future beyond their expiration date. You can also continually extend your offer X number of days from today’s date. For example, your disclaimer can show an expiration date 30 days from the day the customer submits.
Targeting Frequency
By default, we only show offers once per day per device using cookies. And if the user has submitted for an offer already, they only see the offer again after 30 days. You can also change the targeting frequency. This feature works across multi-campaigns so that customers don’t receive too many messages in a single day.
IP Address Blocking
Your employees are some of the most frequent users of your website. We can block all offers from showing on your company’s computers. You can also block offers from showing on company guest WiFi.
Lead Notifications
Individual email lead notices can be sent to multiple recipients. In addition, new leads can be sent to multiple CRM email addresses and are formatted in the standard ADF XML format.
Monthly Reporting
Monthly reports can be sent via email to as many recipients as you would like. You will see a summary of your users’ contact information, campaign name, device they used to submit, and any additional details collected during the lead submission process.
Reporting API
All your monthly lead data can be exported via an API URL or FTP to a CSV for other platforms. This reporting includes customer information and IP addresses that can be used in other marketing targeting platforms.
Self-Scheduled Appointments
By default, users can set their own appointments and receive an extra incentive for doing so. This increases lead quality and user commitment. Extra incentives can be disabled; you can even disable appointment all together if it doesn’t fit your business. This setting can be turned off for both desktop and mobile devices. You can prevent customers from setting appointments when you’re not open or even too far into the future.
3rd Party Analytics Tracking
You can use 3rd party tracking scripts from your favorite marketing platform. This could include any platforms that you wanted to include conversion tracking or retargeting campaigns. These could be specific to the offers you are promoting with Octane Leads.
Code Install Status
Because we are a plugin that works with any website platform, we only need to install a small line of script on your website to integrate. Your website provider may make updates to your website that inadvertently removes our simple line of code. If this happens, we’ll let you know so that they can re-install quickly and you can continue growing your lead volume!
Custom Email Server
Have a custom email server you want all your Octane Leads emails delivered through? We can set all emails for your account to come from your email domain through SMTP.